Minted

Minted, an online marketplace of premium design goods and wedding stationery, offers a membership program to help wedding planners create a truly custom look for their couples’ special day. In order to showcase the high-quality designs found at Minted, a sample kit was necessary to send out to program members.

Because the sample kit needed to showcase the highest quality products that Minted offers, this was a project many years in the making. I entered the process right as the final designs were selected and print production needed to begin.

The first step was coordinating designer schedules to have final prepress files created, which I then reviewed for quality and uploaded to the printers for proofing. Adjustments were necessary to match the colors from previously approved samples, especially on the printed vellum. I also adjusted letterpress files in order to ensure small characters were fully pressed and legible.

After several rounds of proofing and vendor schedule coordination, we moved into full production for 3,000 kits. Additional organization with supply chain was required to produce a few specialty pieces overseas. I managed all domestic logistics for the other 30 pieces across 3 different printing facilities.

With a production of this complexity, there were of course challenges along the way that needed to be managed. But in the end, the kit is a beautiful demonstration of what Minted can offer, and also significantly improved two core KPIs - Member Activation Rate and Sales per Member.