Inspirato
Inspirato is a luxury travel club that offers a subscription-based model for curated vacation experiences. The club provides its members with access to a portfolio of luxury vacation homes, hotels, and experiences around the world. As a brand designer, I focused on delivering clarity through the company’s print and digital marketing materials, as well as providing “magic moments” for guests as they experienced exceptional vacations.
In addition to the typical brand marketing needs, Inspirato’s group travel excursions provided the opportunity to build cohesive worlds through designed assets, creating an all-encompassing, immersive experience for Inspirato club members.
Burgundy to Provence River Cruise
In 2023, Inspirato guests set sail on a river cruise from Burgundy to Provence, celebrating the food and wine of France. Photographer Jamie Beck, author of An American in Provence, joined the cruise as an ambassador of the region. On their journey, guests received a collection of pieces built around her photography, further drawing them into the timeless beauty of the region.
An onboard wine tasting highlighted Provençal wine and cheese pairings, accompanied by a tasting menu with room for notes so guests could mark their favorite pairing of the evening.
These physical pieces were complemented with a digital experience, which featured an Instagram story series that linked to a playlist filled with French tunes, local food and drink recipes, plus information on more excursions to come.
From Lisbon to Morocco
Inspirato Magazine
