Background
Nikola Tesla is the sometimes forgotten hero of science, known for his experiments in electricity and eccentric behavior. While it is easy to remember Tesla as an offbeat scientist with poor marketing and budgeting skills, a deeper look into his life shows Tesla to be much more than that. Tesla had unique hobbies, was always impeccably dressed, and spent the last 10 years of his life living in the Art Deco-styled New Yorker Hotel.
In this vein, Hotel Tesla is designed as a destination for travelers seeking a memorable hotel experience in NYC. The boutique concept accommodation has a vibrant atmosphere inspired by the esteemed inventor. Hotel Tesla not only incorporates sleek and industrial design elements to channel Tesla’s legacy, but it also utilizes cutting-edge technology to enhance your stay and further the inventor’s vision of a connected and efficient world.

My Role
Brand concept and design
Corporate identity package (InDesign)
Event poster design (Illustrator)
Photo mockups
Initial logo sketches show explorations of electrical symbols, wires, coils, and hand lettering based on typefaces popular during Tesla’s lifetime.
Design Process
Inspired by Tesla’s own striking style and personality, his namesake luxury hotel has an industrial yet sophisticated aesthetic. The logomark is a prominent letter T that is inspired by early Tesla patent sketches. Additionally, the color palette of black, white, and copper reflects the electrical and mechanical nature of Tesla’s inventions while complementing architectural details of the hotel’s Manhattan location.
Printed materials such as the hotel identity package feature the logo in black, white, or with copper foil. When used online, the copper foil technique is recreated by setting the logo with a gradient effect. 
The hotel lobby showcases the logomark in copper and dark metal finishes to reflect the industrial nature of Nikola Tesla's inventions as well as his tasteful personal style.

Leveraging modern cloud technology, the Hotel Tesla app allows guests to use their phone as their room key.

The hotel's landing page references the inventor's contribution to electricity, while also taking cues from a key design feature of the hotel lobby.

Hotel Tesla hosts an annual New Year’s Eve gala that invites guests to spend the night in style. The event poster emphasizes the countdown aspect of the occasion with a wine stain clock, which also assures guests of the open bar.
The website's "Special Events" tab directs users to custom landing pages for major events. The New Year’s Eve landing page gives the user further information on event details and entertainment specifics.
Typography

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